Marketing Agency Services Adelaide.
BANG, BANG BANG! Imagine hearing your car making this noise and trying to fix it yourself. You wouldn’t, right? Me neither. I’m not a mechanic. I wouldn’t dare try and do it myself. Yet we often meet businesses who do their marketing themselves, sometimes with success, but mostly not. Hats off to you for trying! And I’m not saying that business can’t do their own marketing BUT there are some things you really shouldn’t attempt to do on your own.
In this blog, we’ll share the three things you definitely shouldn’t do yourself.
Paid ads
Running your own paid ads is a big no no. Specifically Google Ads and Facebook Ads. Even with dynamic ads that auto optimise themselves, these platforms are absolute beasts. They require an experienced professional to set up and run the ads. Trying to run these yourself will most likely end with you wasting a lot of money.
Paid ads should be a part of your marketing strategy and supplement your organic content strategy. See your paid ads as your tactical campaigns to generate leads and sales, and your organic content as your foundational marketing that consistently drives traffic to your website whether you are advertising or not.
Copywriting
Most people can read and write. But copywriting for business and marketing is a whole different kettle of fish. Copy for your business needs to be concise, compelling and engaging. We often find that people who approach NINKI for copywriting services have spent months trying to write their website and have just ended up with pages and pages of fluff.
A copywriter helps you cut the fluff and finesse your copy, so it serves its purpose (i.e: to hook, engage and convert the reader) Consider investing in copywriter for, at least, your website.
Website
You’ve it once and you’ll hear it a million times from us. Your website is the heart of your digital marketing. Your website is often the first thing people see before they’ve even met you, so it’s important to make sure it is built right. It needs to be designed well and build with all the features a website needs to capture information and track actions that take place on your website.
A well-designed website influences everything. Your SEO score, your bounce rate (i.e: how long people stay on your site for/how quickly they get there and leave), your brand, site engagement and enquiries. So, make sure it is built and built well!
NINKI is a strategy and content marketing Agency based in Adelaide, South Australia. We work with a range of industries all over the world helping them increase their online presence and generate more enquiries through content. If you need help with your content strategy, social media marketing or copywriting, book a discovery call to see how we can help.