The basics
Understand the difference between a content ecosystem and a funnel – and learn how to connect your platforms and touchpoints to guide your audience from discovery to conversion.
The secret sauce
Learn how to map your content to each stage of the customer journey, and use build/borrow/buy strategies that play to your strengths (without burning you out).
Bringing it to life
Get practical examples, a funnel-mapping workbook, and real lead magnet ideas that’ll help you attract the right people and guide them to your offers.
What’s covered in the session?
Whether you’re winging it with content or trying to “do all the things,” this webinar helps you step back and make your marketing work smarter.
Using content with purpose
Clarify your customer journey and make sure your content leads somewhere, not just likes.
Choosing the right platforms
Learn how to work with build (owned), borrow (collabs), and buy (ads) channels – and how to choose the right mix for your business.
Create your funnel
Get a simple framework for turning attention into leads and leads into clients – using tools you already have.
Optimising what's working
Measure what matters, refine your funnel, and focus your energy on high-impact activities (not just the shiny new thing).
A workbook for activities that’ll help you:
- Map your current touchpoints to the customer journey
- Create a simple funnel that moves people from social to email to sale
- Brainstorm lead magnet ideas tailored to your business
- Identify which channels are worth your energy
Who is this session for?
Perfect for small business owners, marketers and creators who want to move from random posting to strategic content that converts. If you’re ready to make your marketing work harder (without doing more), this is for you.
Kryshla Salaris
Content Marketing Coach, podcaster + Founder of Shall We Social
Kryshla is a Content Marketing Coach for service providers, coaches and course creators who want to attract dream clients online with kick-a$$ content.
With 15+ years experience in social media marketing, Kryshla wrote her first social media strategy before Instagram even existed!
Since then, she has had the pleasure of personally coaching hundreds of small biz legends, (and helping thousands more through her online programs), to showcase their expertise, attract clients online, and build a brand without burnout.
Her power moves include:
⚡️Strategy, systems + shortcuts so you can create content faster than a speeding algorithm;
⚡️Kindly butt-kicking to get you taking messy action that moves the needle in your business (and ditch the overthinking);
⚡️Stacking the dishwasher with the precision of a Tetris world champion on speed!
If you’re ready to expand your marketing beyond Instagram, amplify your results, and create content consistently in a way that works for YOU (not for an algorithm!), connect with Kryshla.
Contact information
Instagram: @shallwesocial + TikTok: @shallwesocial
Website: https://www.shallwesocial.com.au
Facebook community: First Class Content Lounge