The Foundation
The Strategy
The Implementation
What’s covered in the session?
Understand Pinterest’s algorithm
Learn how the search engine works and strategic methods to get your content discovered by new eyes.
Visualise your customer journey
Understand what content performs well on Pinterest, so that you can build a complete marketing funnel that converts cold Pinterest users into sales.
Implement keyword research
Walk-through on how to conduct proven keyword research that will help Pinterest show your content to the right audience.
5Cs method for converting Pins
Discover my systematic approach to creating Pins that allow you to fast-track results on what visual creatives perform for your brand, as well as allow you to re-pin without feeling repetitive.
Avoid costly Pinterest mistakes
Discover the 5 common mistakes that brands make on Pinterest when they treat it like social media (even ChatGPT still lists some of these outdated techniques as “best practices”).
Who is this session for?
This is perfect for established business owners, bloggers, eCommerce brands, marketers, or anyone who already publishes high-impact longform content, and wants to tap into Pinterest’s massive potential to expand reach and drive targeted traffic. If you’re ready to move beyond social media and start using discovery channels like Pinterest to strategically to grow your business, this session is for you.
Here’s what my clients have to say
Isabel is terrific at helping me really get what Pinterest is for! She's a terrific marketing consultant, warm and friendly, and I love how she educates her clients as part of her process. I love her eagerness to help small businesses leverage Pinterest for visibility. I learn a lot from her Instagram as well. She's a great communicator, and generous with her time and talents!
Ed Oyama
Isabel was a true professional throughout our collaboration. I recently had the pleasure of working with her for setting up Pinterest for my businesses, zDen and zDen Pets. I chose Fairyfox Digital based on their reputation in social media marketing, especially on Pinterest, as recommended in several marketing groups I'm part of.
Danielle Fujii
About Isabel Chen
Hello, I'm your friendly neighbourhood content strategist!
Hello, I’m your friendly neighbourhood content strategist!
I used to be a scientist who swapped lab coats for social media marketing, and since 2023, I’ve run Fairyfox Digital. I went from offering social media management to specialising in strategic content repurposing, which doesn’t sound robotic.
My passion is helping founders like you amplify their visibility with content that converts. Because let’s face it. You started your business to create a movement, not be stuck creating pretty content that doesn’t get you anywhere.
This comprehensive training was designed to give you the clarity, tools, and proven strategies I’ve developed to turn Pinterest into your most reliable source of targeted traffic. Enjoy the lesson!