The basics
Understand the difference between posts, reels, and stories – and learn when and how to use each one strategically to maximise impact.
The secret sauce
Unlock story formats that drive engagement and conversions. We’ll cover evergreen, reactive, and proactive content – and how to use features like polls, GIFs, music, and stickers to your advantage.
Bringing it to life
Discover how to create engaging story content quickly, repurpose it to save time, and use insights and analytics to improve performance.
What’s covered in the session?
Whether you’re a beginner or already posting stories, this session gives you the tools to make them work harder for your brand.
Using stories with purpose
Learn the ins and outs of the format – from what makes Stories unique to when to use them over posts or reels.
Engagement tools
Master Instagram’s interactive features like polls, questions, GIFs, music, and new AI stickers to increase engagement.
Content creation and repurposing
Learn how to create story content that is evergreen, reactive, or proactive – and how to save time by reusing what you’ve already made.
Story analytics
Discover which metrics matter and how to use them to make smarter content decisions.
A workbook for activities that’ll help you:
- Map out story content based on your content pillars
- Practice using Instagram's engagement tools
- Repurpose existing content into a story format
- Use insights to track what’s working and refine your approach
Who is this session for?
This session is perfect for business owners, social media managers, and content creators who want to boost engagement, show more personality online, and make the most of Instagram Stories. Whether you’ve never used Stories or want to refine your approach, this session will give you the tools and confidence to use Stories effectively.
Here’s what my clients have to say
“I had such an amazing session with Chanelle! Her advice, wisdom and recommendations were incredibly beneficial. She gave me a whole bunch of awesome suggestions and next steps that I've already started implementing. Thanks, Chanelle!”
Sophie Horwood
Thrive Communications
“I loved my mentoring session with Chanelle! She had so many tips and insights based on her experience in business. Thanks Chanelle.”
Darby Lyndon
Owner of Darby Lyndon - Marketing, Brand and Strategy Agency
“Chanelle patiently listened to my questions and provided sound and actionable advice on how to tackle digital marketing strategy for a startup. She has been an excellent coach and mentor, and I would recommend her to anyone in the digital marketing space!”
Catherine Lethbridge
Innovation Lead at RAA
“Chanelle is a wealth of marketing knowledge, with a unique perspective that makes learning fun. Her advice is truly valuable and she really is sunshine in human form.”
Sheena Rose
Owner of Earth & Soul
“High energy, great knowledge, creative flair up the wazoo. I always learn so much and have a great time doing it! Keep up the great work!”
Lizzie Macaulay
Owner of Write it!
“Chanelle understood my business goals and challenges, and was able to provide me with easy-to-understand guidance. I'm feeling confident that with her mentoring I can become digital business savvy and build a successful online profile.”
Amanda Tovell
Owner of Yoga with Joy
“Would have given more stars if possible. Chanelle is incredibly knowledgable and concise with her delivery whilst still remaining approachable. Looking forward to our next meeting.”
Alexa Carr
Cream and Kin
“Chanelle's session was fantastic. She stepped me through different strategies, gave great advice and feedback. She has given me a strong foundation to build on my social media posts. She even answered all my questions and more! If your thinking about doing a session, i would say go for it! You will learn so much.”
Anna Dello
Marketing Manager, Trilogy Projects
“Chanelle is extremely well versed in marketing. She gets to the point, understands the need and the gap quickly, and makes her advice very easy to understand. If you are seeking some straightforward, grounded marketing advice on launching a new idea or business, Chanelle is a great resource to employ.”
Kit Somers
Art Therapy Teacher
“We had two meetings with Chanelle, which were excellent! She provided us with several tips to enhance our digital marketing strategy, assessed our website, social media, YouTube, and suggested apps and platforms that will assist in content creation, data analysis, and SEO. Thank you very much, Chanelle!”
