The basics
Overwhelmed by all the platforms and tech talk? You’ll learn the foundations of marketing automation, from choosing the right tool to building a system that actually works for your business, not just big brands with big budgets.
The secret sauce
Discover the six key ingredients that make up a powerful automation engine: platform, integration, segmentation, personalisation, authority, and benefit. We’ll show you how to make each one work together so you can convert more leads while saving time.
Bringing it to life
You’ll walk away with clear next steps, from how to set up a lead magnet and welcome series to writing CTAs that convert. Whether you’re just starting out or need to fix a messy funnel, this session gives you the clarity (and confidence) to build better automations.
What’s covered in the session?
This session breaks down the moving parts of a strong automation system and how to make them all work together, so you can stop guessing and start converting.
Platform selection that scales
Choose the right platform based on your business stage, tech needs, and future growth without blowing the budget.
Integration that saves time
Connect your systems so leads flow smoothly and nothing slips through the cracks.
Segmentation that actually matters
Learn what data to collect and how to use it to send the right message to the right person.
Personalisation that feels real
No more “Dear [First Name]” fails. Create emails that feel thoughtful, not robotic.
Calls to action with authority
Guide your audience clearly, and don’t be shy about asking for the sale.
Benefit-driven messaging
Learn how to write emails that speak to your audience’s why, not just your offer.
Who is this session for?
This session is made for small business owners, service providers, and marketing managers who want to build (or fix) their email marketing systems. If your current funnel feels messy, inconsistent, or just not converting, this webinar is for you.
Here’s what my clients have to say
“I had such an amazing session with Chanelle! Her advice, wisdom and recommendations were incredibly beneficial. She gave me a whole bunch of awesome suggestions and next steps that I've already started implementing. Thanks, Chanelle!”
Sophie Horwood
Thrive Communications
“I loved my mentoring session with Chanelle! She had so many tips and insights based on her experience in business. Thanks Chanelle.”
Darby Lyndon
Owner of Darby Lyndon - Marketing, Brand and Strategy Agency
“Chanelle patiently listened to my questions and provided sound and actionable advice on how to tackle digital marketing strategy for a startup. She has been an excellent coach and mentor, and I would recommend her to anyone in the digital marketing space!”
Catherine Lethbridge
Innovation Lead at RAA
“Chanelle is a wealth of marketing knowledge, with a unique perspective that makes learning fun. Her advice is truly valuable and she really is sunshine in human form.”
Sheena Rose
Owner of Earth & Soul
“High energy, great knowledge, creative flair up the wazoo. I always learn so much and have a great time doing it! Keep up the great work!”
Lizzie Macaulay
Owner of Write it!
“Chanelle understood my business goals and challenges, and was able to provide me with easy-to-understand guidance. I'm feeling confident that with her mentoring I can become digital business savvy and build a successful online profile.”
Amanda Tovell
Owner of Yoga with Joy
“Would have given more stars if possible. Chanelle is incredibly knowledgable and concise with her delivery whilst still remaining approachable. Looking forward to our next meeting.”
Alexa Carr
Cream and Kin
“Chanelle's session was fantastic. She stepped me through different strategies, gave great advice and feedback. She has given me a strong foundation to build on my social media posts. She even answered all my questions and more! If your thinking about doing a session, i would say go for it! You will learn so much.”
Anna Dello
Marketing Manager, Trilogy Projects
“Chanelle is extremely well versed in marketing. She gets to the point, understands the need and the gap quickly, and makes her advice very easy to understand. If you are seeking some straightforward, grounded marketing advice on launching a new idea or business, Chanelle is a great resource to employ.”
Kit Somers
Art Therapy Teacher
“We had two meetings with Chanelle, which were excellent! She provided us with several tips to enhance our digital marketing strategy, assessed our website, social media, YouTube, and suggested apps and platforms that will assist in content creation, data analysis, and SEO. Thank you very much, Chanelle!”
Chris Johnson
Work Visa Lawyers Media
About Deanna Notice
Deanna Notice is the Founder and CEO of Notice & Co. and one of a handful of Certified ActiveCampaign Consultants in Australia.
When it comes to email marketing, Deanna has seen the good, the bad and the downright ugly and has spent over 10 years creating marketing automation campaigns that persuade people to take action. At Notice & Co, Deanna and her team help businesses unlock the power of their email lists by creating seamless customer journeys, supporting with both marketing automation strategy and execution.
By day, Deanna is a self-confessed marketing automation nerd, but outside of empire-building and creating money-making emails that don’t suck, Deanna is a wine enthusiast, crazy cat lady and can often be found hiking trails around the country.