The basics
What are reels and where do they fit into my marketing strategy?
The secret sauce
What makes a good reel and what should I avoid?
Shoot and edit
A practical exercise where you can practice shooting and editing videos in CapCut.
Reels. You’ve heard of them BUT, do you know do know how to make them? More importantly, do you understand the importance of short-form videos as part of your content marketing strategy? No? Then this webinar is for you.
What’s covered in the session?
The session is part theory, part practical. In this first part of the session, Chanelle, NINKI’s digital marketing strategist will take you through:
Part one: getting your head around short-form video and social media formats
- What is short-form video and why is it important?
- Where does video fit into the marketing funnel?
- The difference between stories, reels and feed posts on Instagram
- Content pillars and how they can help you come up with ideas for social media
- Social media publishing frequency and length of videos
- Dos and don’ts for shooting social media content
- Best practices for shooting social media content
- Recommended products to level up your shooting game (microphones, ring lights, etc.)
Part two: how to create a Reel using CapCut
- How to source trending audio from Instagram
- CapCut tutorial:
- How to import and edit clips
- How to add text to videos
- How to add auto-captions
- How to add music and sound effects
- How to import audio from an Instagram video
Who is this session for?
This session is for beginners and/or business owners/marketers with intermediate social media knowledge. The webinar is about three hours but you can go at your own pace, slowing down the play time if need be.
Learn how to DIY your social media in our 6-week course
Here’s what my clients have to say
“I had such an amazing session with Chanelle! Her advice, wisdom and recommendations were incredibly beneficial. She gave me a whole bunch of awesome suggestions and next steps that I've already started implementing. Thanks, Chanelle!”
Sophie Horwood
Thrive Communications
“I loved my mentoring session with Chanelle! She had so many tips and insights based on her experience in business. Thanks Chanelle.”
Darby Lyndon
Owner of Darby Lyndon - Marketing, Brand and Strategy Agency
“Chanelle patiently listened to my questions and provided sound and actionable advice on how to tackle digital marketing strategy for a startup. She has been an excellent coach and mentor, and I would recommend her to anyone in the digital marketing space!”
Catherine Lethbridge
Innovation Lead at RAA
“Chanelle is a wealth of marketing knowledge, with a unique perspective that makes learning fun. Her advice is truly valuable and she really is sunshine in human form.”
Sheena Rose
Owner of Earth & Soul
“High energy, great knowledge, creative flair up the wazoo. I always learn so much and have a great time doing it! Keep up the great work!”
Lizzie Macaulay
Owner of Write it!
“Chanelle understood my business goals and challenges, and was able to provide me with easy-to-understand guidance. I'm feeling confident that with her mentoring I can become digital business savvy and build a successful online profile.”
Amanda Tovell
Owner of Yoga with Joy
“Would have given more stars if possible. Chanelle is incredibly knowledgable and concise with her delivery whilst still remaining approachable. Looking forward to our next meeting.”
Alexa Carr
Cream and Kin
“Chanelle's session was fantastic. She stepped me through different strategies, gave great advice and feedback. She has given me a strong foundation to build on my social media posts. She even answered all my questions and more! If your thinking about doing a session, i would say go for it! You will learn so much.”
Anna Dello
Marketing Manager, Trilogy Projects
“Chanelle is extremely well versed in marketing. She gets to the point, understands the need and the gap quickly, and makes her advice very easy to understand. If you are seeking some straightforward, grounded marketing advice on launching a new idea or business, Chanelle is a great resource to employ.”
Kit Somers
Art Therapy Teacher
“We had two meetings with Chanelle, which were excellent! She provided us with several tips to enhance our digital marketing strategy, assessed our website, social media, YouTube, and suggested apps and platforms that will assist in content creation, data analysis, and SEO. Thank you very much, Chanelle!”
